At 94, Bob Arum is gearing up for a big night as his decades-old Top Rank company makes its streaming debut with DAZN. It's a significant moment for the legendary promoter, who's been out of action due to knee surgery and recovery. Arum's excitement is palpable, and he's eager to showcase his company's top talent, starting with Keyshawn Davis, an undefeated Olympic silver medalist and former lightweight champion. This marks a strategic move for Top Rank, which has been off TV since July after its ESPN deal ended.
Arum's personal journey during his layoff adds a layer of intrigue. He exchanged phone calls with Davis, who had a turbulent year, losing his belt and facing controversy. Despite the challenges, Davis has emerged as a rising star, and Arum believes he has the potential to become a big superstar. The promoter's enthusiasm is evident as he highlights Davis' dedication and the strong reports of his preparation.
The DAZN deal is a strategic partnership for Top Rank, given the streaming company's growing influence in the sports world. DAZN has already secured deals with prominent promotions like Matchroom Boxing and Queensberry Promotions. Arum's admiration for DAZN's leadership, Len Blavatnik and Shay Segev, is clear, and he sees a bright future for the platform as it expands into new sports.
This collaboration is a strategic move for both parties. Top Rank benefits from DAZN's reach and growing subscriber base, while DAZN gains access to Top Rank's talent and expertise. Arum's involvement in co-promoting events, such as the upcoming Xander Zayas vs. Jaron Ennis bout, further strengthens the partnership. He believes in the value of co-promotion, especially when it involves the same streaming entity.
Arum's enthusiasm extends to potential future matches, including a highly anticipated bout between Davis and Oscar Duarte. He sees the potential for a dramatic showdown, despite the challenges of scheduling and the need for a well-paced build-up. The promoter's approach to boxing is a blend of strategic thinking and a deep understanding of the sport's dynamics.
In conclusion, Bob Arum's return to the forefront of boxing with DAZN is a significant development. His personal journey, combined with his strategic vision, positions Top Rank for success in the streaming era. As DAZN continues to expand its reach, Arum's expertise and connections will be invaluable, ensuring that boxing remains a prominent sport in the digital age.
